BRILLIANT!!!!!!!!! My son is 18 months old and just LOVED watching it on Cbeebies! I got him the DVDs and it has him hooked the whole way through. At first he just recognised the letters on the "DVD" but now if you write a letter down he will tell me what it is. Amazing when he doesn't say many words at all! My daughters nursery teacher has told me that he will be way ahead once he actually starts school. It's a great DVD with plenty of colours and sounds to hold a very young child's attention, even at 12 months.